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21 Questions. Your Priorities.

Website Growth
Assessment

More visibility. More trust. More patients.
Find what’s working. Decide what matters next.

01 / 03 · Patients you want

Patients you want (trust and treatment pages)

Think about the treatments and patients you most want to attract.

Add Practice Context (Optional)

Add context for your scorecard and Practice Analysis. We send it only when you submit your email request.

01Does each high-value treatment you offer have its own dedicated page?
02Do those pages answer what patients ask before booking: cost, pain, recovery, and how long it takes?
03Does your site show real before-and-after cases for your top treatments?
04Are financing and payment options explained on the treatment pages themselves?
05Does your site show reviews that mention specific treatments, not just general praise?
06Does your site show your doctor's training and experience for each specialty you offer?
07Would a new patient know within 5 seconds why to choose you over the practice down the street?

02 / 03 · Search, AI, and competitors

Search, AI, and competitors

Answer from what you have checked, not what you hope is happening.

08When you search your top treatment plus your city on Google, do you show up on page one?
09When you ask ChatGPT, Gemini, or Google's AI Overview for the best practice for that treatment near you, are you named?
10Do you know which practices show up ahead of you for your most valuable treatments?
11Have you compared your website side by side with your top competitor's in the last 6 months?
12Does your site have content for each town or neighborhood your patients come from?
13Has new content been added to your site in the last 90 days?
14Does your site load in under 3 seconds on a phone?

03 / 03 · Turning visits into consults

Turning visits into consults

Consider how patients take the next step and whether you can see the results.

15Can a patient request a consult from any page in two taps or fewer on a phone?
16Can patients book or get a reply after hours?
17Do you know how many consult requests your website produced last month?
18Do you know which pages or treatments those requests came from?
19Do you know what share of your website visitors become consult requests?
20Has anything on your site been tested or changed in the last 90 days based on what patients did there?
21If your website stopped producing consults tomorrow, would you know within a week?

One assessment. Two conversations.

Your gaps. Your preview.
Your decision.

Start with the 21-question Website Gap Score. Your answers guide what we discuss and what we build.

0145 minutes

Practice Analysis

Discuss the gaps you identified, your priority treatments, and what improvement would mean for your practice. Invite the decision maker. If we’re a fit, we book your Reveal and Decision meeting before the call ends.

023–5 business days

Your private preview

For practices that qualify, we prepare a homepage and one priority treatment page. Your Gap Report connects each gap, in your own words and numbers, to the part of the preview that addresses it.

0345 minutes

Reveal and Decision

Review your preview on desktop and phone, see how it addresses your priorities, and consider one recommended plan before deciding whether to move forward.

No obligation to proceed. Your initial Custom Website is $5,999 with Starter, $5,499 with Premium, or $4,999 with Elite, due when you approve the finished site to go live. Design Refresh: every 48 months with Starter, every 36 months with Premium, and every 18 months with Elite while you’re a client.

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Already booked? We’ll use your emailed scorecard for Practice Analysis.